Where are our digital ads really going?

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Kristi Rogers |

TED@BCG Berlin

• October 2014

Imagine a world in which every ad you saw was relevant -- where advertising wasn't random or intrusive, but rather a carefully thought out combination of products you already wanted to know about. In this talk, advertising researcher Kristi Rogers describes how involving advanced mathematics in marketing will ultimately transform the way we interact with products, and the way brands interact with us.