The 4 superpowers of design

Name: The 4 superpowers of design
Uploaded: 2017-12-01T19:14:07Z
Duration: 12 min 57 s
Description: Design veteran Kevin Bethune argues that designers' talents are often undervalued in business. He says that all designers have four key superpowers: x-ray vision, shapeshifting, extrasensory perception (ESP) and the ability to make others superhuman. Sound unbelievable? Watch and learn what can happen when designers are given space in the workplace to thrive and grow.

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Kevin Bethune |

TED@BCG Milan

• October 2017

Design veteran Kevin Bethune argues that designers' talents are often undervalued in business. He says that all designers have four key superpowers: x-ray vision, shapeshifting, extrasensory perception (ESP) and the ability to make others superhuman. Sound unbelievable? Watch and learn what can happen when designers are given space in the workplace to thrive and grow.