Name: 凱文·艾羅卡：為什麼影片會爆紅
Uploaded: 2012-02-27T18:09:15Z
Duration: 7 min 3 s
Description: 凱文·艾羅卡擔任 YouTube 趨勢分析經理，他對耍笨的發燒影片有一番深思。在這場 TEDYouth 演講中，他分享了四個影片會發燒爆紅的理由。(這是我們第一個貼出的 TEDYouth 演講，之後還會貼出更多精彩影片。)

凱文·艾羅卡: 凱文·艾羅卡：為什麼影片會爆紅

凱文·艾羅卡：為什麼影片會爆紅

凱文·艾羅卡擔任 YouTube 趨勢分析經理，他對耍笨的發燒影片有一番深思。在這場 TEDYouth 演講中，他分享了四個影片會發燒爆紅的理由。(這是我們第一個貼出的 TEDYouth 演講，之後還會貼出更多精彩影片。)

The rise of web video has turned everyday people and their creations into global sensations almost overnight. With over 48 hours of video uploaded to YouTube every minute, only a small fraction ever capture mass attention and become cultural moments. Iconic viral hits like 'Double Rainbow' and 'Nyan Cat' prove the power of tastemakers, thriving communities, and pure unpredictability. In this new media era, audiences shape what becomes popular and participate directly in the creation of shared culture.