Name: Why videos go viral
Uploaded: 2012-02-27T18:09:15Z
Duration: 7 min 3 s
Description: Kevin Allocca is YouTube's Head of Culture & Trends, and he has deep thoughts about silly web video. In this talk from TEDYouth, he shares the 4 reasons a video goes viral.

Kevin Allocca: Why videos go viral

Why videos go viral

Kevin Allocca is YouTube's Head of Culture & Trends, and he has deep thoughts about silly web video. In this talk from TEDYouth, he shares the 4 reasons a video goes viral.

The rise of web video has turned everyday people and their creations into global sensations almost overnight. With over 48 hours of video uploaded to YouTube every minute, only a small fraction ever capture mass attention and become cultural moments. Iconic viral hits like 'Double Rainbow' and 'Nyan Cat' prove the power of tastemakers, thriving communities, and pure unpredictability. In this new media era, audiences shape what becomes popular and participate directly in the creation of shared culture.