Name: 有說服力的說故事技巧
Uploaded: 2024-04-23T14:47:31Z
Duration: 12 min 23 s
Description: 「說故事是最強大的行銷和領導工具之一，」傳播專家凱利·D·帕克說。 她解釋了故事如何讓各種提案更令人難忘，並展示如何編寫引人入勝的故事來連結、說服和推動有意義的行動。

凱利·D·帕克: 有說服力的說故事技巧

有說服力的說故事技巧

「說故事是最強大的行銷和領導工具之一，」傳播專家凱利·D·帕克說。 她解釋了故事如何讓各種提案更令人難忘，並展示如何編寫引人入勝的故事來連結、說服和推動有意義的行動。

A well-told story can synchronize brainwaves between teller and listener, literally putting them on the same wavelength. Stories not only connect hearts but also spark real behavior change, such as inspiring healthier habits when people see relatable characters make improvements. In a noisy world, stories cut through the clutter and help proposals land with impact. By understanding an audience’s challenges and hopes, storytellers can move people from passive listeners to enthusiastic supporters.