Name: 讲述有说服力故事的艺术
Uploaded: 2024-04-23T14:47:31Z
Duration: 12 min 23 s
Description: 传播专家凯利·D·帕克 (Kelly D. Parker) 表示：“讲故事是最强大的营销和领导工具之一。”她解释了故事如何使各种提案更令人难忘，并展示了如何制作引人入胜的故事来联系、说服和 推动有意义的行动。

凯利·D·帕克: 讲述有说服力故事的艺术

讲述有说服力故事的艺术

传播专家凯利·D·帕克 (Kelly D. Parker) 表示：“讲故事是最强大的营销和领导工具之一。”她解释了故事如何使各种提案更令人难忘，并展示了如何制作引人入胜的故事来联系、说服和 推动有意义的行动。

A well-told story can synchronize brainwaves between teller and listener, literally putting them on the same wavelength. Stories not only connect hearts but also spark real behavior change, such as inspiring healthier habits when people see relatable characters make improvements. In a noisy world, stories cut through the clutter and help proposals land with impact. By understanding an audience’s challenges and hopes, storytellers can move people from passive listeners to enthusiastic supporters.