The art of persuasive storytelling

Name: The art of persuasive storytelling
Uploaded: 2024-04-23T14:47:31Z
Duration: 12 min 23 s
Description: "Storytelling is one of the most powerful marketing and leadership tools there is," says communications expert Kelly D. Parker. She explains how stories make proposals of all kinds more memorable — and shows how you can craft a compelling narrative to connect, persuade and drive meaningful action.

813,152 plays|

Kelly D. Parker |

TEDxBalchStreet

• March 2022

"Storytelling is one of the most powerful marketing and leadership tools there is," says communications expert Kelly D. Parker. She explains how stories make proposals of all kinds more memorable — and shows how you can craft a compelling narrative to connect, persuade and drive meaningful action.