How to make climate stories impossible to ignore

Name: How to make climate stories impossible to ignore
Uploaded: 2025-05-19T15:00:13Z
Duration: 9 min 53 s
Description: In environmental reporting, “it's not always about the big climate story,” says journalist Katherine Dunn. She challenges newsrooms to rethink how they cover climate change, connecting to the things readers love — whether that’s jobs, football or even a good mango — with three actionable tips for making overlooked stories irresistible.

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Katherine Dunn |

TED Countdown: Overcoming Dilemmas in the Green Transition

• October 2024

In environmental reporting, “it's not always about the big climate story,” says journalist Katherine Dunn. She challenges newsrooms to rethink how they cover climate change, connecting to the things readers love — whether that’s jobs, football or even a good mango — with three actionable tips for making overlooked stories irresistible.