Name: How to make climate stories impossible to ignore
Uploaded: 2025-05-19T15:00:13Z
Duration: 9 min 53 s
Description: In environmental reporting, “it's not always about the big climate story,” says journalist Katherine Dunn. She challenges newsrooms to rethink how they cover climate change, connecting to the things readers love — whether that’s jobs, football or even a good mango — with three actionable tips for making overlooked stories irresistible.

In environmental reporting, “it's not always about the big climate story,” says journalist Katherine Dunn. She challenges newsrooms to rethink how they cover climate change, connecting to the things readers love — whether that’s jobs, football or even a good mango — with three actionable tips for making overlooked stories irresistible.

How to make climate stories impossible to ignore

Stories about climate change often get ignored because they feel overwhelming, technical, or disconnected from daily life. Research shows that people who engage with climate news more frequently understand its immediate impact, like noticing why mangoes taste different or wildfires keep returning. Connecting climate reporting to what truly matters—jobs, food, sports, and culture—helps audiences see its relevance. By spotlighting real people taking action and weaving climate into unexpected beats, coverage becomes both irresistible and empowering.

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