凯特·约翰逊: 女子体育的光明未来

女子体育的光明未来

女子体育在全球范围内人气飙升，收视率、上座率和收入增长均创下历史新高。然而，社交媒体的算法依然倾向于报道男子体育赛事。曾是奥运会赛艇选手的凯特·约翰逊（Kate Johnson）目前担任谷歌体育与娱乐业务全球营销战略负责人，她深入剖析了这种现象依然存在的原因，并探讨了如何为女子体育创造公平的竞争环境。

Olympian rower, global marketing director at Google

Social media feeds and search platforms overwhelmingly promote men's sports, making women's achievements nearly invisible to casual fans. For every 19 stories about men's sports, only one covers women, fueling a cycle of underinvestment and limiting young girls' inspiration. When girls cannot see athletes who look like them thriving, they are twice as likely as boys to drop out of sports by age 14. Collective action from brands, fans, and tech is beginning to rewrite this narrative and build a more visible future.

Algorithms Hide Women's Sports, But Visibility Can Change Everything

While women’s sports are breaking viewership and revenue records, they remain largely invisible in digital feeds shaped by biased algorithms. For every nineteen stories about men’s sports, only one about women makes it onto the shelves of major platforms. This lack of visibility fuels a cycle of underinvestment, with girls still dropping out of sports at twice the rate of boys by age fourteen. Changing the system requires action from brands, media, athletes, and fans alike to make women’s sports impossible to ignore.