Kate Johnson: Kadın sporlarının gelişen geleceği

Kadın sporlarının gelişen geleceği

Kadın sporları, rekor kıran izleyici sayısı, seyirci sayısı ve gelir artışı ile dünya çapında popülerlik kazanıyor. Yine de, sosyal medya algoritmaları hâlâ erkek sporlarını ön plana çıkarmaya devam ediyor. Şu anda Googleda spor ve eğlence alanındaki küresel pazarlama stratejisini yöneten Olimpik kürekçi Kate Johnson, bunun neden hâlâ böyle olduğunu ve kadın sporları için eşit şartlar yaratmak için neler yapılması gerektiğini açıklıyor.

Olympian rower, global marketing director at Google

Social media feeds and search platforms overwhelmingly promote men's sports, making women's achievements nearly invisible to casual fans. For every 19 stories about men's sports, only one covers women, fueling a cycle of underinvestment and limiting young girls' inspiration. When girls cannot see athletes who look like them thriving, they are twice as likely as boys to drop out of sports by age 14. Collective action from brands, fans, and tech is beginning to rewrite this narrative and build a more visible future.

Algorithms Hide Women's Sports, But Visibility Can Change Everything

While women’s sports are breaking viewership and revenue records, they remain largely invisible in digital feeds shaped by biased algorithms. For every nineteen stories about men’s sports, only one about women makes it onto the shelves of major platforms. This lack of visibility fuels a cycle of underinvestment, with girls still dropping out of sports at twice the rate of boys by age fourteen. Changing the system requires action from brands, media, athletes, and fans alike to make women’s sports impossible to ignore.