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神秘的球鞋市場──及其重要性
2,392,070 views
|
喬許‧魯伯 |
TED@IBM
• October 2015
Read transcript
喬許‧魯伯是個「鞋頭」──專門收藏稀有限量鞋款的人。像他這樣引領潮流的瘋狂收藏家對稀有球鞋有著永不滿足的胃口，為他們喜愛的品牌帶來了不少行銷成效和炒作現象，尤其是Nike──在數十億美元的二手球鞋市場中獨占鱉頭的霸主。魯伯的公司Campless專門為收藏家和投資人蒐集並分析這個市場的各種資料。在這場演說中，他帶領我們進入這個複雜、未受規範的市場裡一探究竟，並解釋這種運作模式能如何成為商品界的股票市場。
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