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神秘的球鞋市场,以及为何它如此重要
2,392,071 views
|
乔西·鲁伯 |
TED@IBM
• October 2015
Read transcript
乔西·鲁伯是一名“球鞋控”,专门收藏稀有的或者限量版的球鞋。怀揣对高档球鞋的无尽热爱,这些时尚达人们推动自己喜爱的品牌——具体而言就是耐克——的销售,卖力帮它宣传,使得耐克成为价值数十亿美元的二级球鞋市场霸主。鲁伯的Campless公司,搜集这一市场的数据并进行分析,提供给收藏者和投资者。在本次演讲中,鲁伯带我们领略了这个复杂的、缺乏监管的市场,畅想它成为“贸易股票市场”模版的可能性。
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