Name: Joseph Pine-什麼是顧客真正想要的？
Uploaded: 2009-01-15T01:00:00Z
Duration: 14 min 5 s
Description: 顧客想要體會到他們買的是貨真價實的，但是"大量客製化"的作者Joseph Pine要賣可靠的東西是很困難的，因為根本沒有那樣的東西。他提供一些人造的，卻創造百萬商機的例子。

*Future Perfect*

顧客想要體會到他們買的是貨真價實的，但是"大量客製化"的作者Joseph Pine要賣可靠的東西是很困難的，因為根本沒有那樣的東西。他提供一些人造的，卻創造百萬商機的例子。

Joseph Pine-什麼是顧客真正想要的？

Economic value has shifted from commodities and goods to services and now to experiences, with authenticity becoming the key to what people choose. Even a cup of coffee can jump from a few cents to five dollars when wrapped in an 'authentic' experience like at Starbucks. Yet, all experiences are inherently authentic to the consumer, even when staged or artificial. Businesses that claim authenticity must truly deliver it, as consumers are quick to sense when an experience feels fake.