Nesretna svakodnevica u gotovo svakom većem gradu - prometna zagušenja, pogotovo tijekom udarnih sati. Jonas Eliasson nam otkriva kako suptilno "gurkanje" malog postotka vozača s glavnih cesta može prometne gužve učiniti dijelom prošlosti.
(Snimano tijekom TEDxHelvetia.)

Jonas Eliasson: Kako riješiti zagušenost cestovnog prometa

Solving city congestion does not require massive infrastructure or bans. In Stockholm, charging just one or two euros at bottlenecks made 20 percent of rush hour cars disappear almost overnight. This small shift led to a dramatic drop in traffic jams, which remained even years later. Surprisingly, public opinion flipped from fierce opposition to strong support once people experienced the easier commutes.

A Small Nudge Can Make Traffic Jams Vanish

transportation

innovation