創造的になるためには、ときには規則を破らなくてはなりません。でもどれを？　起業家精神の教授ジョン・ムリンズは、６つの反慣習的思考法を、戦略的に考え、課題を渡り歩き、世界を変えようとする起業家たちに教えます。

起業家として成功するための６つの助言

The best entrepreneurs thrive by rejecting business school best practices and embracing counterintuitive mindsets. Instead of sticking to core competencies, they say yes to bold customer requests and focus obsessively on real problems, not just new products. Companies like Tesla raised millions in cash deposits before building a single car, and Go Ape grew by borrowing assets instead of buying them. These approaches helped turn simple ideas into billion-dollar businesses like Lynda.com.

Great Entrepreneurs Succeed By Breaking Conventional Rules

*Break the Rules!: The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World*

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ジョン・ムリンズ: 起業家として成功するための６つの助言