A veces tienes que romper las reglas para innovar, ¿pero cuáles?
John Mullins, profesor de emprendimiento, comparte seis maneras de pensar anti-intuitivas para emprendedores que buscan pensar de forma estratégica, afrontar desafíos y cambiar el mundo.

6 consejos para convertirte en un emprendedor de éxito

The best entrepreneurs thrive by rejecting business school best practices and embracing counterintuitive mindsets. Instead of sticking to core competencies, they say yes to bold customer requests and focus obsessively on real problems, not just new products. Companies like Tesla raised millions in cash deposits before building a single car, and Go Ape grew by borrowing assets instead of buying them. These approaches helped turn simple ideas into billion-dollar businesses like Lynda.com.