Name: 6 tips on being a successful entrepreneur
Uploaded: 2024-02-07T15:45:37Z
Duration: 15 min 19 s
Description: Sometimes, you need to break the rules to innovate — but which ones? Entrepreneurship professor John Mullins shares six counter-conventional mindsets for entrepreneurs looking to think strategically, navigate challenges and change the world.

John Mullins: 6 tips on being a successful entrepreneur

6 tips on being a successful entrepreneur

Sometimes, you need to break the rules to innovate — but which ones? Entrepreneurship professor John Mullins shares six counter-conventional mindsets for entrepreneurs looking to think strategically, navigate challenges and change the world.

The best entrepreneurs thrive by rejecting business school best practices and embracing counterintuitive mindsets. Instead of sticking to core competencies, they say yes to bold customer requests and focus obsessively on real problems, not just new products. Companies like Tesla raised millions in cash deposits before building a single car, and Go Ape grew by borrowing assets instead of buying them. These approaches helped turn simple ideas into billion-dollar businesses like Lynda.com.