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気候変動をきちんと伝える方法 ３つの戦略
1,328,297 plays
|
John Marshall
|
Countdown
• March 2021
Read transcript
「地球温暖化」と言われるのと、「地球をオーバーヒートさせる汚染物質の分厚い毛布」と言われるのと、どちらが切実な問題に感じますか？ この実践的なトークでコミュニケーション戦略の専門家のジョン・マーシャルが、気候変動についての語り方をすぐにでも変える必要がある理由を説明します。そして彼は聴衆の直感的な理解を促し、心の底から人類存続の危機を心配させるような、簡単ながら力強い言葉の使い方を教えてくれます。
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