Джон Ходжман, юморист и постоянный эксперт, «объясняет» дизайн трёх выдающихся объектов современности. (Записано на конференции TED2012 на сессии Design Studio, организованной приглашёнными кураторами Чи Перлманом и Дэвидом Роквеллом)

Джон Ходжман рассказывает про дизайн простыми словами

Design shapes how people experience the world, sometimes blending seamlessly into daily life and other times standing as monuments. From the futuristic Theme Building at LAX, rumored with tongue-in-cheek to be an ancient alien spaceport, to the playful and sharp Juicy Salif citrus juicer, and the once-astonishing but now ubiquitous iPhone, design both surprises and becomes second nature. The best objects provoke curiosity, delight, and even humor, while subtly transforming habits and expectations. What starts as a gasp-worthy innovation often ends up so familiar it is almost invisible.

Great Design Blurs the Line Between Everyday and Extraordinary

*The Areas of My Expertise*

architecture