John Hodgman, comediante e perito residente, 'explica' o "design" de três objetos icónicos modernos.
(Da sessão 'The Design Studio' na TED2012, com os curadores convidados Chee Pearlman e David Rockwell.)

O "design", explicado.

Design shapes how people experience the world, sometimes blending seamlessly into daily life and other times standing as monuments. From the futuristic Theme Building at LAX, rumored with tongue-in-cheek to be an ancient alien spaceport, to the playful and sharp Juicy Salif citrus juicer, and the once-astonishing but now ubiquitous iPhone, design both surprises and becomes second nature. The best objects provoke curiosity, delight, and even humor, while subtly transforming habits and expectations. What starts as a gasp-worthy innovation often ends up so familiar it is almost invisible.

Great Design Blurs the Line Between Everyday and Extraordinary

*The Areas of My Expertise*

architecture