Name: John Hodgman: Il design spiegato.
Uploaded: 2012-06-08T15:56:50Z
Duration: 6 min 6 s
Description: John Hodgman, attore comico e nostro esperto interno, "spiega" il design di tre oggetti icona moderni. (Dalla sessione Design Studio di TED2012, ospitato da Chee Pearlman e David Rockwell).

John Hodgman, attore comico e nostro esperto interno, "spiega" il design di tre oggetti icona moderni. (Dalla sessione Design Studio di TED2012, ospitato da Chee Pearlman e David Rockwell).

John Hodgman: Il design spiegato.

Design shapes how people experience the world, sometimes blending seamlessly into daily life and other times standing as monuments. From the futuristic Theme Building at LAX, rumored with tongue-in-cheek to be an ancient alien spaceport, to the playful and sharp Juicy Salif citrus juicer, and the once-astonishing but now ubiquitous iPhone, design both surprises and becomes second nature. The best objects provoke curiosity, delight, and even humor, while subtly transforming habits and expectations. What starts as a gasp-worthy innovation often ends up so familiar it is almost invisible.