Name: Design, explained.
Uploaded: 2012-06-08T15:56:50Z
Duration: 6 min 6 s
Description: Resident expert John Hodgman "explains" the design of three iconic modern objects. Or does he. (From The Design Studio session at TED2012, guest-curated by Chee Pearlman and David Rockwell.)

Resident expert John Hodgman "explains" the design of three iconic modern objects. Or does he. (From The Design Studio session at TED2012, guest-curated by Chee Pearlman and David Rockwell.)

Design, explained.

Design shapes how people experience the world, sometimes blending seamlessly into daily life and other times standing as monuments. From the futuristic Theme Building at LAX, rumored with tongue-in-cheek to be an ancient alien spaceport, to the playful and sharp Juicy Salif citrus juicer, and the once-astonishing but now ubiquitous iPhone, design both surprises and becomes second nature. The best objects provoke curiosity, delight, and even humor, while subtly transforming habits and expectations. What starts as a gasp-worthy innovation often ends up so familiar it is almost invisible.