Ο Τζον Χότζμαν, κωμικός και ειδικός σε θέματα κατοικιών, μας «εξηγεί» τη σχεδίαση τριών εικονικών μοντέρνων αντικειμένων. (Από τη συνεδριάση του Design Studio στο TED2012, με τη βοήθεια των καλεσμένων Τσι Πέρλμαν και Ντέιβιντ Ρόκγουελ).

Τζον Χότζμαν: Η εξήγηση της Σχεδίασης

Design shapes how people experience the world, sometimes blending seamlessly into daily life and other times standing as monuments. From the futuristic Theme Building at LAX, rumored with tongue-in-cheek to be an ancient alien spaceport, to the playful and sharp Juicy Salif citrus juicer, and the once-astonishing but now ubiquitous iPhone, design both surprises and becomes second nature. The best objects provoke curiosity, delight, and even humor, while subtly transforming habits and expectations. What starts as a gasp-worthy innovation often ends up so familiar it is almost invisible.

Great Design Blurs the Line Between Everyday and Extraordinary

*The Areas of My Expertise*

architecture