Name: John Gerzema:金融危機後的消費行為
Uploaded: 2009-10-19T01:00:00Z
Duration: 16 min 17 s
Description: John Gerzema道出了這一波金融危機好的一面 -- 正面改變的機會，在TEDxKC的演講中，他定義了四個主要的文化轉變，引導出新的消費行為，並告訴企業如何與聰明的消費者互動。

John Gerzema道出了這一波金融危機好的一面 -- 正面改變的機會，在TEDxKC的演講中，他定義了四個主要的文化轉變，引導出新的消費行為，並告訴企業如何與聰明的消費者互動。

John Gerzema:金融危機後的消費行為

A staggering thirteen trillion dollars in wealth vanished during the financial crisis, pushing American consumers to rethink their habits. Personal debt soared as savings rates dipped, but now, empowered consumers are driving transformation with mindful spending and higher savings. From a record surge in debit card use to a boom in library cards and DIY projects, new value-driven behaviors are rewriting the rules for businesses. The crisis has opened a path for capitalism to shift from quantity to quality, led by consumers aligning purchases with their values.

Consumer Values Are Remaking Capitalism After Crisis

*Spend Shift*

What does it mean to be a more socially conscious consumer?