Name: John Gerzema: Consumatorul post-criza
Uploaded: 2009-10-19T01:00:00Z
Duration: 16 min 17 s
Description: John Gerzema spune ca exista un rezultat pozitiv al recentei crize financiare -- oportunitatea pentru o schimbare pozitiva. Vorbind la TEDxKC, el identifica patru schimbari culturale majore care directioneaza noul comportament al consumatorului si ne arata cum evolueaza afacerile pentru a se conecta cu cheltuitul prevazator.

John Gerzema spune ca exista un rezultat pozitiv al recentei crize financiare -- oportunitatea pentru o schimbare pozitiva. Vorbind la TEDxKC, el identifica patru schimbari culturale majore care directioneaza noul comportament al consumatorului si ne arata cum evolueaza afacerile pentru a se conecta cu cheltuitul prevazator.

John Gerzema: Consumatorul post-criza

A staggering thirteen trillion dollars in wealth vanished during the financial crisis, pushing American consumers to rethink their habits. Personal debt soared as savings rates dipped, but now, empowered consumers are driving transformation with mindful spending and higher savings. From a record surge in debit card use to a boom in library cards and DIY projects, new value-driven behaviors are rewriting the rules for businesses. The crisis has opened a path for capitalism to shift from quantity to quality, led by consumers aligning purchases with their values.