Джон Герзема казва, че скорошната финансова криза има и положителна страна - възможността за позитивна промяна. Говорейки на TEDxKC, той посочва четири големи културни промени, движещи новото консуматорско поведениe, и показва как бизнесът еволюира, за да се свърже с разумното харчене.

Джон Герзема: Посткризисният консуматор

A staggering thirteen trillion dollars in wealth vanished during the financial crisis, pushing American consumers to rethink their habits. Personal debt soared as savings rates dipped, but now, empowered consumers are driving transformation with mindful spending and higher savings. From a record surge in debit card use to a boom in library cards and DIY projects, new value-driven behaviors are rewriting the rules for businesses. The crisis has opened a path for capitalism to shift from quantity to quality, led by consumers aligning purchases with their values.

Consumer Values Are Remaking Capitalism After Crisis

*Spend Shift*

What does it mean to be a more socially conscious consumer?

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consumerism

economics

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TEDx Talk

John Gerzema: Джон Герзема: Посткризисният консуматор