يقول جون جيرزما هناك وجه ايجابي للأزمة المالية الأخيرة -- فرصة لإحداث تغيير إيجابي. في محادثته في مؤتمر تيدأكس كنساس  TEDxKC ، يحدد أربعة تحولات ثقافية كبرى جديدة سوف تقود سلوك المستهلك ويبين كيف تتطور الشركات لتتعايش مع انفاق المستهلك المحافظ والمدروس.

مستهلك مابعد الأزمة المالية

A staggering thirteen trillion dollars in wealth vanished during the financial crisis, pushing American consumers to rethink their habits. Personal debt soared as savings rates dipped, but now, empowered consumers are driving transformation with mindful spending and higher savings. From a record surge in debit card use to a boom in library cards and DIY projects, new value-driven behaviors are rewriting the rules for businesses. The crisis has opened a path for capitalism to shift from quantity to quality, led by consumers aligning purchases with their values.

Consumer Values Are Remaking Capitalism After Crisis

*Spend Shift*

What does it mean to be a more socially conscious consumer?

TEDx

business

consumerism

economics

marketing

TEDx Talk

جون جيرزما: مستهلك مابعد الأزمة المالية