Name: Salvation (and profit) in greentech
Uploaded: 2007-05-27T11:54:00Z
Duration: 17 min 32 s
Description: "I don't think we're going to make it," John Doerr says in an emotional talk about climate change and investment. To create a world fit for his daughter to live in, he says, we need to invest now in clean, green energy.

"I don't think we're going to make it," John Doerr says in an emotional talk about climate change and investment. To create a world fit for his daughter to live in, he says, we need to invest now in clean, green energy.

Salvation (and profit) in greentech

Solving the climate crisis demands urgent action from companies, individuals, policymakers, and innovators. Wal-Mart’s energy savings and Brazil’s ethanol revolution show the power of big players, but even these bold efforts fall short. Reducing global emissions by half will require breakthroughs and a worldwide commitment. The greatest economic opportunity of the century lies in reimagining energy, before catastrophic consequences become inevitable.