Mediji un reklāmas kompānijas joprojām izmanto tās pašas vecās demogrāfiskās metodes, lai izprastu auditorijas, taču tās paliek arvien grūtāk atrodamas internetā, saka mediju pētniece Džoanna Bleklija. Ņemot vērā, ka sociālie mediji apsteidz tradicionālos medijus un sievietes apsteidz vīriešus sociālo mediju lietošanā, Bleklija izskaidro, kādas izmaiņas gaidāmas mediju nākotnē.

Džoanna Bleklija: Sociālie mediji un dzimuma beigas

Social media is helping to break down outdated gender assumptions and rigid demographic labels that have long influenced media and advertising. Unlike traditional media, where audiences are sliced by age and gender, online communities form around shared interests and passions. Women now outnumber men on social platforms and spend more time there, giving them unprecedented cultural influence. As people connect based on what they love, not who they are, the future of media looks more diverse and personalized.

Social Media Shatters Gender Stereotypes And Old Demographics

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