Name: Social media and the end of gender
Uploaded: 2011-02-02T15:28:00Z
Duration: 8 min 10 s
Description: Media and advertising companies still use the same old demographics to understand audiences, but they're becoming increasingly harder to track online, says media researcher Johanna Blakley. As social media outgrows traditional media, and women users outnumber men, Blakley explains what changes are in store for the future of media.

Media and advertising companies still use the same old demographics to understand audiences, but they're becoming increasingly harder to track online, says media researcher Johanna Blakley. As social media outgrows traditional media, and women users outnumber men, Blakley explains what changes are in store for the future of media.

Social media and the end of gender

Social media is helping to break down outdated gender assumptions and rigid demographic labels that have long influenced media and advertising. Unlike traditional media, where audiences are sliced by age and gender, online communities form around shared interests and passions. Women now outnumber men on social platforms and spend more time there, giving them unprecedented cultural influence. As people connect based on what they love, not who they are, the future of media looks more diverse and personalized.