Name: Džoana Blekli: Lekcije slobodne kulture u modi
Uploaded: 2010-05-25T07:53:00Z
Duration: 15 min 19 s
Description: Zli zagrljaj kojim je zakon o zaštiti autorskih prava pritegao film, muziku i programiranje jedva da je dotakao modnu industriju... i moda ima od toga koristi i u inovacijama i u prodaji, kaže Džoana Blekli. Na TEDxUSC 2010 ona govori šta sve kreativne industrije mogu da nauče iz slobodne kulture u modi.

Zli zagrljaj kojim je zakon o zaštiti autorskih prava pritegao film, muziku i programiranje jedva da je dotakao modnu industriju... i moda ima od toga koristi i u inovacijama i u prodaji, kaže Džoana Blekli. Na TEDxUSC 2010 ona govori šta sve kreativne industrije mogu da nauče iz slobodne kulture u modi.

Džoana Blekli: Lekcije slobodne kulture u modi

The fashion industry operates almost entirely without copyright protection, yet continues to flourish both creatively and economically. Designers routinely copy and remix elements from past and present styles, sometimes turning utilitarian items into art. Fast fashion brands rapidly adopt high-end designs, yet luxury labels endure because knock-off shoppers and high-end customers rarely overlap. This open culture of borrowing helps trends spread quickly and keeps designers pushing to innovate every season.