Name: Johanna Blakley: Predavanja iz slobodne modne kulture
Uploaded: 2010-05-25T07:53:00Z
Duration: 15 min 19 s
Description: Zakon zaštite autorskih prava koji privlači pozornost kod filmova, glazbe i softvera rijetko dotiče modnu industriju. A korist mode je u inovaciji i prodaji kaže Johanna Blakley. U ovom TED govoru priča o tome što kreativne industrije mogu naučiti iz slobodne modne kulture.

Zakon zaštite autorskih prava koji privlači pozornost kod filmova, glazbe i softvera rijetko dotiče modnu industriju. A korist mode je u inovaciji i prodaji kaže Johanna Blakley. U ovom TED govoru priča o tome što kreativne industrije mogu naučiti iz slobodne modne kulture.

Johanna Blakley: Predavanja iz slobodne modne kulture

The fashion industry operates almost entirely without copyright protection, yet continues to flourish both creatively and economically. Designers routinely copy and remix elements from past and present styles, sometimes turning utilitarian items into art. Fast fashion brands rapidly adopt high-end designs, yet luxury labels endure because knock-off shoppers and high-end customers rarely overlap. This open culture of borrowing helps trends spread quickly and keeps designers pushing to innovate every season.