Name: How to write less but say more
Uploaded: 2022-07-08T14:52:12Z
Duration: 15 min 6 s
Description: As the saying goes, less is more. The same goes for words. Listen as Politico and Axios co-founder Jim VandeHei shares what he's learned leading two media companies -- and how to radically rethink the way you write to keep people's attention in a distracted digital world.

Jim VandeHei: How to write less but say more

How to write less but say more

As the saying goes, less is more. The same goes for words. Listen as Politico and Axios co-founder Jim VandeHei shares what he's learned leading two media companies -- and how to radically rethink the way you write to keep people's attention in a distracted digital world.

Most people barely read past headlines or the first few sentences, even on important topics. In a world flooded with digital noise, the average person spends just 26 seconds on a chosen article and checks their phone over 250 times daily. Clear, brief communication is not just polite, but necessary to cut through distraction and actually be remembered. Focusing on the audience’s needs and stripping away excess lets messages land and stick.