Name: How to write less but say more
Uploaded: 2022-07-08T14:52:12Z
Duration: 15 min 6 s
Description: As the saying goes, less is more. The same goes for words. Listen as Politico and Axios co-founder Jim VandeHei shares what he's learned leading two media companies -- and how to radically rethink the way you write to keep people's attention in a distracted digital world.

As the saying goes, less is more. The same goes for words. Listen as Politico and Axios co-founder Jim VandeHei shares what he's learned leading two media companies -- and how to radically rethink the way you write to keep people's attention in a distracted digital world.

How to write less but say more

Most people barely read past headlines or the first few sentences, even on important topics. In a world flooded with digital noise, the average person spends just 26 seconds on a chosen article and checks their phone over 250 times daily. Clear, brief communication is not just polite, but necessary to cut through distraction and actually be remembered. Focusing on the audience’s needs and stripping away excess lets messages land and stick.

Why Fewer Words Win Attention In An Overloaded World

*Smart Brevity: The Power of Saying More with Less*

journalism

writing

leadership

Internet

productivity

business

communication

TEDx

TEDx Talk

Jim VandeHei: How to write less but say more