Epidemiologist and science communicator Jessica Malaty Rivera believes we're navigating a serious outbreak: health misinformation. She explores why the public's trust in science is wavering — and the importance of winning it back. In this conversation with TED’s Whitney Pennington Rodgers, Rivera maps out what it takes to become a trusted messenger in an era when expertise itself is up for debate.

The infodemic — and the scientists fighting against it

Public trust in science has been shaken by an explosion of misinformation and emotional narratives that outpace dry facts. Even as public health interventions save lives, their successes often go unnoticed and undervalued because the work is invisible. Building trust requires more than data—it means connecting through story, transparency, and meeting people where they are. Repairing the public’s faith in science is a slow process that starts with honest communication and humility.

Trust in Science Breaks Down When Stories Are Ignored

Public trust in science is eroding as misinformation spreads faster than facts, especially in times of crisis. Navigating the dual outbreaks of disease and disinformation, leaders must connect complex science to people's real lives. Personal storytelling, transparency, and tailored communication help bridge the gap between experts and the public. True leadership lies in making science accessible, even when the stakes are high and certainty is elusive.

Trust in Science Is Built With Stories, Not Just Data

Misinformation spreads like a parallel outbreak, undermining public health and eroding trust in science. Even as evidence and expertise are questioned, honest storytelling and listening can bridge divides. Public health success is often invisible, making clear, compassionate communication more urgent than ever. Repairing trust is slow, but inviting more voices into the conversation is the only way forward.