Name: 賈森·麥丘: 恐怖主義是一個失敗的品牌
Uploaded: 2012-10-03T15:01:16Z
Duration: 18 min 45 s
Description: 在這扣人心弦的談話中，律師賈森·麥丘鼓吹採用一種新的方式來對抗恐怖主義，削弱恐怖主義對其新招募對象的信譽，如同削弱品牌對購買者的信譽一般。他分享了一些真實案例的故事，描述他和其他推動者如何採用了這種方式來參與並造成改變。

在這扣人心弦的談話中，律師賈森·麥丘鼓吹採用一種新的方式來對抗恐怖主義，削弱恐怖主義對其新招募對象的信譽，如同削弱品牌對購買者的信譽一般。他分享了一些真實案例的故事，描述他和其他推動者如何採用了這種方式來參與並造成改變。

賈森·麥丘: 恐怖主義是一個失敗的品牌

Counterterrorism requires more than military might; it demands reshaping how people perceive terrorism itself. By treating terrorism like a global brand, its appeal can be undercut among those most likely to support or join. Real-world cases show that empowering victims to challenge the myth of heroism, and targeting the root causes of violence, can reduce recruitment and halt attacks. When victims took civil action after the Omagh bombing, for instance, recruitment fell and attacks stopped.