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賈森·麥丘: 恐怖主義是一個失敗的品牌
858,758 plays
|
Jason McCue
|
TEDGlobal 2012
• June 2012
Read transcript
在這扣人心弦的談話中，律師賈森·麥丘鼓吹採用一種新的方式來對抗恐怖主義，削弱恐怖主義對其新招募對象的信譽，如同削弱品牌對購買者的信譽一般。他分享了一些真實案例的故事，描述他和其他推動者如何採用了這種方式來參與並造成改變。
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