Name: 杰森.麦丘：恐怖主义是个失败的品牌
Uploaded: 2012-10-03T15:01:16Z
Duration: 18 min 45 s
Description: 在这个扣人心弦的演讲中，杰森.麦丘呼吁我们以新的方式去回击恐怖主义，去削弱其可信度，而这正是那些新加入者投身其中的原因。他和我们分享了一些真实的故事，讲述他和其他一些活跃分子用这种方式去参与和创造变革。

在这个扣人心弦的演讲中，杰森.麦丘呼吁我们以新的方式去回击恐怖主义，去削弱其可信度，而这正是那些新加入者投身其中的原因。他和我们分享了一些真实的故事，讲述他和其他一些活跃分子用这种方式去参与和创造变革。

杰森.麦丘：恐怖主义是个失败的品牌

Counterterrorism requires more than military might; it demands reshaping how people perceive terrorism itself. By treating terrorism like a global brand, its appeal can be undercut among those most likely to support or join. Real-world cases show that empowering victims to challenge the myth of heroism, and targeting the root causes of violence, can reduce recruitment and halt attacks. When victims took civil action after the Omagh bombing, for instance, recruitment fell and attacks stopped.