WWFのジェイソン・クレイは、100の主要企業を持続可能な方向へ向かわせることで、世界の市場が我々人類の消費が増えすぎた地球を守るようになると言います。彼の特別な円卓会議が、いかにして大企業のライバル同士を、彼らが商品を店頭に並べ戦わせる前に、環境活動に同意させようとしているのか、聞いて下さい。

いかにして大企業が生物多様性保護に寄与できるか

The world's consumption now outpaces what the planet can sustain, with humanity living as if it had 1.3 planets since 1990. Instead of asking billions of consumers to make better choices, focusing on shifting the practices of just 100 powerful companies can influence nearly half of global commodity production. When big brands demand sustainability, entire industries move, transforming supply chains faster than grassroots efforts ever could. Collaboration between rivals, NGOs, and scientists is forging pre-competitive standards that could redefine what ends up on every store shelf.

Global Change Starts With Just 100 Companies Going Green