Convinciamo solo 100 aziende chiave a diventare sostenibili, ci dice Jason Clay del WWF, e i mercati mondiali cominceranno a proteggere il pianeta già troppo sfruttato dai nostri consumi. Sentite come le sue straordinarie tavole rotonde stiano portando i rivali delle grandi marche ad accordarsi prima di tutto su pratiche più ecologiche -- prima ancora che i loro prodotti facciano a botte sugli scaffali.

Jason Clay: come le grandi marche posso aiutare a salvare la biodiversità

The world's consumption now outpaces what the planet can sustain, with humanity living as if it had 1.3 planets since 1990. Instead of asking billions of consumers to make better choices, focusing on shifting the practices of just 100 powerful companies can influence nearly half of global commodity production. When big brands demand sustainability, entire industries move, transforming supply chains faster than grassroots efforts ever could. Collaboration between rivals, NGOs, and scientists is forging pre-competitive standards that could redefine what ends up on every store shelf.

Global Change Starts With Just 100 Companies Going Green