Name: How big brands can help save biodiversity
Uploaded: 2010-08-16T08:43:00Z
Duration: 19 min 12 s
Description: Convince just 100 key companies to go sustainable, and WWF's Jason Clay says global markets will shift to protect the planet our consumption has already outgrown. Hear how his extraordinary roundtables are getting big brand rivals to agree on green practices first -- before their products duke it out on store shelves.

Convince just 100 key companies to go sustainable, and WWF's Jason Clay says global markets will shift to protect the planet our consumption has already outgrown. Hear how his extraordinary roundtables are getting big brand rivals to agree on green practices first -- before their products duke it out on store shelves.

How big brands can help save biodiversity

The world's consumption now outpaces what the planet can sustain, with humanity living as if it had 1.3 planets since 1990. Instead of asking billions of consumers to make better choices, focusing on shifting the practices of just 100 powerful companies can influence nearly half of global commodity production. When big brands demand sustainability, entire industries move, transforming supply chains faster than grassroots efforts ever could. Collaboration between rivals, NGOs, and scientists is forging pre-competitive standards that could redefine what ends up on every store shelf.