Name: James Rhee prend la parole à TED@BCG
Uploaded: 2021-12-01T15:59:58Z
Duration: 15 min 40 s
Description: James Rhee prend la parole à TED@BCG

Compassion, when made central to business, can generate results that even rigorous accounting methods cannot explain. A simple act of kindness—a toy red helicopter gifted in childhood—sparked a leadership philosophy that transformed a struggling fashion retailer into a thriving company serving over a thousand employees and creating more than a billion dollars in economic impact. By operationalizing goodwill, redefining payroll as investment, and centering people over profit, the organization unlocked new reserves of creativity, trust, and growth. The story proves that the most valuable assets in business can be intangible, human, and shared.