Name: 詹姆斯.吉理 (James Geary) :譬喻
Uploaded: 2009-12-17T15:48:00Z
Duration: 9 min 13 s
Description: 愛好收集研究格言的作家 詹姆斯.吉理 (James Geary) 介紹人類語言的一個有趣的固定型式：譬喻。從亞裏士多德到貓王，譬喻甚至會影響我們的決策。

*Poetics*

*Romeo and Juliet*

Kiki or Bouba? In Search of Language's Missing Link

Studies of interference in serial verbal reactions

The psycholinguistics of metaphor

Metaphors and the market: Consequences and preconditions of agent and object metaphors in stock market commentary

Seeing the past in the present: The effect of associations to familiar events on judgments and decisions

The Poet

愛好收集研究格言的作家 詹姆斯.吉理 (James Geary) 介紹人類語言的一個有趣的固定型式：譬喻。從亞裏士多德到貓王，譬喻甚至會影響我們的決策。

詹姆斯.吉理 (James Geary) :譬喻

Metaphors are everywhere, woven into language and thought, with people using about six every minute. They help people grasp abstract ideas, trigger emotions, and shape expectations more vividly than literal statements ever could. Research shows that metaphors can even sway financial decisions and influence judgments in ways most never notice. By making connections between what is known and unknown, metaphors power creativity, learning, and scientific breakthroughs.