Name: James Geary, metaforicamente parlando
Uploaded: 2009-12-17T15:48:00Z
Duration: 9 min 13 s
Description: James Geary, scrittore e appassionato di aforismi, ci parla entusiasticamente di un'affascinante figura retorica del linguaggio umano: la metafora. Da Aristotele a Elvis, sostiene Geary, la metafora può influenzare le decisioni che prendiamo.

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Metaphors and the market: Consequences and preconditions of agent and object metaphors in stock market commentary

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The Poet

James Geary, scrittore e appassionato di aforismi, ci parla entusiasticamente di un'affascinante figura retorica del linguaggio umano: la metafora. Da Aristotele a Elvis, sostiene Geary, la metafora può influenzare le decisioni che prendiamo.

James Geary, metaforicamente parlando

Metaphors are everywhere, woven into language and thought, with people using about six every minute. They help people grasp abstract ideas, trigger emotions, and shape expectations more vividly than literal statements ever could. Research shows that metaphors can even sway financial decisions and influence judgments in ways most never notice. By making connections between what is known and unknown, metaphors power creativity, learning, and scientific breakthroughs.