Name: James Geary, metaforički govoreći
Uploaded: 2009-12-17T15:48:00Z
Duration: 9 min 13 s
Description: Ljubitelj aforizama i autor James Geary govori o fascinantnoj zadanosti ljudskog jezika: metafori. Prijateljica pisaca od Aristotela do Elvisa, metafora može suptilno utjecati na naše odluke, tvrdi Geary.

James Geary: James Geary, metaforički govoreći

James Geary, metaforički govoreći

Ljubitelj aforizama i autor James Geary govori o fascinantnoj zadanosti ljudskog jezika: metafori. Prijateljica pisaca od Aristotela do Elvisa, metafora može suptilno utjecati na naše odluke, tvrdi Geary.

Metaphors are everywhere, woven into language and thought, with people using about six every minute. They help people grasp abstract ideas, trigger emotions, and shape expectations more vividly than literal statements ever could. Research shows that metaphors can even sway financial decisions and influence judgments in ways most never notice. By making connections between what is known and unknown, metaphors power creativity, learning, and scientific breakthroughs.