Name: James Geary, parler en métaphores
Uploaded: 2009-12-17T15:48:00Z
Duration: 9 min 13 s
Description: James Geary, auteur et fervent amateur d'aphorismes, parle avec passion d'un outil fascinant du langage humain : la métaphore. Amie des scribes d'Aristote à Elvis, la métaphore peut, d'après Geary, influencer subtilement nos décisions.

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James Geary: James Geary, parler en métaphores

James Geary, parler en métaphores

James Geary, auteur et fervent amateur d'aphorismes, parle avec passion d'un outil fascinant du langage humain : la métaphore. Amie des scribes d'Aristote à Elvis, la métaphore peut, d'après Geary, influencer subtilement nos décisions.

Metaphors are everywhere, woven into language and thought, with people using about six every minute. They help people grasp abstract ideas, trigger emotions, and shape expectations more vividly than literal statements ever could. Research shows that metaphors can even sway financial decisions and influence judgments in ways most never notice. By making connections between what is known and unknown, metaphors power creativity, learning, and scientific breakthroughs.