Name: James Geary, Metaforički govoreći
Uploaded: 2009-12-17T15:48:00Z
Duration: 9 min 13 s
Description: Zaljubljenik u aforizme, autor, James Geary, razotkriva jednu fascinantnu konstantu ljudskog jezika: metaforu. Geary kao ljubitelj tekstova od Aristotela do Elvisa, kaže da metafora može suptilno utjecati na odluke koje donosimo.

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Zaljubljenik u aforizme, autor, James Geary, razotkriva jednu fascinantnu konstantu ljudskog jezika: metaforu. Geary kao ljubitelj tekstova od Aristotela do Elvisa, kaže da metafora može suptilno utjecati na odluke koje donosimo.

James Geary, Metaforički govoreći

Metaphors are everywhere, woven into language and thought, with people using about six every minute. They help people grasp abstract ideas, trigger emotions, and shape expectations more vividly than literal statements ever could. Research shows that metaphors can even sway financial decisions and influence judgments in ways most never notice. By making connections between what is known and unknown, metaphors power creativity, learning, and scientific breakthroughs.