How to enhance and expand a global brand

Name: How to enhance and expand a global brand
Uploaded: 2017-12-01T18:25:57Z
Duration: 9 min 14 s
Description: In today's global marketplace, a brand lives beyond the products graced with its logo. James Curleigh shares his experience shepherding a brand beyond its original incarnation, helping Levi's claim not just market but closet share.

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James Curleigh |

TED@BCG San Francisco

• October 2013

In today's global marketplace, a brand lives beyond the products graced with its logo. James Curleigh shares his experience shepherding a brand beyond its original incarnation, helping Levi's claim not just market but closet share.