Name: Jacek Utko pita: Da li dizajn može spasiti novine?
Uploaded: 2009-03-31T01:00:00Z
Duration: 5 min 50 s
Description: Jacek Utko je izvanredni dizajner novina iz Poljske. Njegovi redizajni istočnoevropskih novina ne samo što osvajaju nagrade, nego i povećavaju tiraž do 100%. Može li dobar dizajn da spasi novine? Možda bi i mogao.

Jacek Utko je izvanredni dizajner novina iz Poljske. Njegovi redizajni istočnoevropskih novina ne samo što osvajaju nagrade, nego i povećavaju tiraž do 100%. Može li dobar dizajn da spasi novine? Možda bi i mogao.

Jacek Utko pita: Da li dizajn može spasiti novine?

Radical design transformations have breathed new life into struggling newspapers, even boosting circulation by up to 35 percent in some cases. By treating the newspaper as a cohesive, artful experience—rather than just columns of text—publishers have won global design awards and gained new readers. The process goes beyond visuals, requiring a deep rethink of content, strategy, and workflow. Even with small teams and tight budgets, vision and determination can spark remarkable change.