Name: Vai dizains var glābt laikrakstus?
Uploaded: 2009-03-31T01:00:00Z
Duration: 5 min 50 s
Description: Jaceks Utko ir neparasts poļu laikrakstu dizaineris, kura pārveidotie dizaini Austrumeiropas laikrakstiem nesuši ne vien apbalvojumus, bet līdz pat 100% palielinājuši arī tirāžas. Vai laikrakstu var glābt labs dizains? Varbūt patiešām.

Jaceks Utko ir neparasts poļu laikrakstu dizaineris, kura pārveidotie dizaini Austrumeiropas laikrakstiem nesuši ne vien apbalvojumus, bet līdz pat 100% palielinājuši arī tirāžas. Vai laikrakstu var glābt labs dizains? Varbūt patiešām.

Vai dizains var glābt laikrakstus?

Radical design transformations have breathed new life into struggling newspapers, even boosting circulation by up to 35 percent in some cases. By treating the newspaper as a cohesive, artful experience—rather than just columns of text—publishers have won global design awards and gained new readers. The process goes beyond visuals, requiring a deep rethink of content, strategy, and workflow. Even with small teams and tight budgets, vision and determination can spark remarkable change.