Name: Jacek Utko pita, Može li dizajn spasiti novine?
Uploaded: 2009-03-31T01:00:00Z
Duration: 5 min 50 s
Description: Jacek Utko je izuzetan poljski dizajner novina čiji su redizajni za novine u Istočnoj Europi ne samo osvojili nagrade, nego i povećali tiražu za 100%. Može li dobar dizajn spasiti novine? Možda i može.

Jacek Utko je izuzetan poljski dizajner novina čiji su redizajni za novine u Istočnoj Europi ne samo osvojili nagrade, nego i povećali tiražu za 100%. Može li dobar dizajn spasiti novine? Možda i može.

Jacek Utko pita, Može li dizajn spasiti novine?

Radical design transformations have breathed new life into struggling newspapers, even boosting circulation by up to 35 percent in some cases. By treating the newspaper as a cohesive, artful experience—rather than just columns of text—publishers have won global design awards and gained new readers. The process goes beyond visuals, requiring a deep rethink of content, strategy, and workflow. Even with small teams and tight budgets, vision and determination can spark remarkable change.