Name: Jacek Utko pita, Može li dizajn spasiti novine?
Uploaded: 2009-03-31T01:00:00Z
Duration: 5 min 50 s
Description: Jacek Utko je izuzetan poljski dizajner novina čiji su redizajni za novine u Istočnoj Europi ne samo osvojili nagrade, nego i povećali tiražu za 100%. Može li dobar dizajn spasiti novine? Možda i može.

Jacek Utko: Jacek Utko pita, Može li dizajn spasiti novine?

Jacek Utko pita, Može li dizajn spasiti novine?

Jacek Utko je izuzetan poljski dizajner novina čiji su redizajni za novine u Istočnoj Europi ne samo osvojili nagrade, nego i povećali tiražu za 100%. Može li dobar dizajn spasiti novine? Možda i može.

Radical design transformations have breathed new life into struggling newspapers, even boosting circulation by up to 35 percent in some cases. By treating the newspaper as a cohesive, artful experience—rather than just columns of text—publishers have won global design awards and gained new readers. The process goes beyond visuals, requiring a deep rethink of content, strategy, and workflow. Even with small teams and tight budgets, vision and determination can spark remarkable change.